We create your relevant and efficient digital strategy
Our digital agency in Monaco combines techniques and competences on digital marketing and customer acquisition processes to create or transform your digital ecosystem into a real lever for lead generation and turnover increasing with digital.
We define with you a digital marketing strategy adapted to your challenges and marketing targets by giving a guideline to your marketing actions in order to reach the right people at the right time.
For this, our digital agency delivers participatory workshops with your teams in order to capture your DNA, listen to you, understand and analyze your needs in order to build your marketing strategy in perfect harmony with your business. These workshops allow our specialists to define the best means and the most relevant levers to achieve your marketing objectives.
Following the development of your marketing strategy, we establish an operational action plan and define a long-term strategic plan. We put in place all webmaketing levers, such as the development of your inbound marketing, your notoriety and e-reputation, online sales, the generation of qualified leads, up to the monitoring and reporting of the taken actions.
Definition and implementation of your digital marketing strategy
Building your marketing and strategic plan
Marketing plan is the common thread of your marketing strategy. We analyze your customers, their expectations and your competitive positioning, in order to highlight your value proposition and help identify the best market opportunities for your business.
We thus define the best market access strategy, adapted to your budget and allowing you to achieve your marketing objectives.
The implementation of your inbound marketing strategy
Implementing your marketing plan starts with developing inbound marketing, which is how you naturally attract the prospects most likely to be interested in your products or services. It is essential for you to be present when your potential customers are searching on the Internet.
Our agency optimizes customer experience in order to deliver the right product, in the right place, at the right time and with the right marketing message. We implement multi-channel content strategy (blog, social networks, videos, email marketing …) and optimize natural referencing (SEO) in order to attract more qualified leads.
Driving Search, Display and Social Media campaigns
According to your budget, we establish a media acquisition strategy and manage your Google Adwords, display and social media campaigns. We define with you keyword and content strategy, define the right levers with the best returns on investment and manage your audiences segmentation based on persona in order to precisely target your potential customers.
Customer journeys , lead generation and CRM optimization
Our experience in e-commerce sites allows us to cover all online marketing issues, in order to maximize your online sales and turnover. We optimize customer journeys and create conversion tunnels optimized for lead acquisition and retention. We develop tailor-made customer experiences with personalized content tailored to purchasing cycle to achieve the best conversion rates.
We automate leads integration into your CRM or our Sendfinite Marketing Cloud solution and implement marketing automation scenarios to engage your prospects and convert them into customers.
Leads conversion into customers & online sales
We build and activate tailor-made customer conversion strategies in order to move your prospects through the conversion funnel and trigger the act of purchase. We send content about your products or services on different levers (emailing, SEA, social media) and analyze your targets reactions in order to identify sales opportunities. We use lead scoring to prioritize prospects with a strong buying intention and practice lead nurturing for other marketing audiences.
We analyze your analytical and CRM data for support of sales and marketing teams around common objectives in order to improve your results through digital.
Digital customer loyalty strategy
Building customer loyalty allows you to develop your reputation and increase purchasing actions. By delivering personalized content to your targets, using email marketing and marketing automation, you generate more opportunities of sales.
Our areas of expertise
We are involved in all stages of your digital marketing strategy for your company to be present at all points of contact of customer journeys.
- Audit and consulting
- Workshops buyers persona, customer journey
- Definition of the inbound marketing strategy
- Identification and prioritization of preferential acquisition levers
- Creation and redesign of website and e-commerce
Webdesign (UX & UI Design) and sales path optimization
- SEO optimization,
- Writing SEO optimized content (content marketing, inbound marketing),
- Paid SEO (SEA) with the creation and management of Google AdWords and display campaigns
- Management and animation of social networks Facebook, Instagram, Twitter …
- Creation of marketing automation, email and lead nurturing campaigns
- Definition of KPIs and monitoring of objectives
- Performance analysis and reporting
Frequently, our clients have in-house skills or operational service providers who need additional strategic digital expertise to support them. To do this, we put our experts at your disposal for project management, the management and training of your teams, coordination with other departments, results reporting and budget management.
Step by step implementation of our agile methodology
We start by analysing your needs and understanding your expectations through a face-to-face meeting. We then deliver the necessary workshops with your teams to identify personas and customer journey in order to adapt your marketing strategy to your customers profiles. In addition, we analyse human resources, budgets, knowledge bases and already deployed tools to map your resources and design a digital marketing strategy tailor-made for your company.
We then audit your online presence and benchmark your direct and indirect competitors in order to identify your added value and the strategy to be put in place to enhance it. We set the objectives and determine the main performance indicators (KPIs) to be monitored. We determine the marketing levers, resources and budgets to associate to each lever.
Our teams then implement your marketing strategy, optimizing your website for conversions and online sales, your inbound marketing and your digital campaigns.
Our digital agency in Monaco supports you over the long term in order to control the smooth running of your marketing strategy. We help you to adapt your digital presence to innovations and new customer behaviors.
Our workshops conducted within your company
Workshop 1 : Ecosystem map
We audit your digital perimeter in order to have a synthetic vision and to know precisely all the dimensions of your project. We analyze and synthesize available data in communication, marketing and human resources (key figures, brochures, customer studies, segmentation of marketing targets, competition, employer brand, etc.)
Workshop 2 : Personae & Storyboard
We collect and summarize the logic of uses and preferences of your marketing targets regarding your market and existing offers. We create typical profiles called persona with a storyboard defining their customer journey.
Workshop 3: Customer journey
We identify existing customer journeys, blocking and rebound points throughout the sales funnel stages. We create privileged customer journey scenarios for each defined persona.
Workshop 4: Prototyping experiences
We optimize customer journeys by designing tailored experiences. We seek to put ourselves in the shoes of your customers and define the principles of application design and optimized sales journeys.
Workshop 5 : Inbound marketing
We define together an inbound content strategy (blog articles, white paper, infographics, …) and plan their publication on your site and on social networks.
Workshop 6 : Automation marketing
We build marketing automation scenarios for lead conversion and customer loyalty.
Now let's discuss
about your project
Have a digital project in mind? Want to discuss with our teams about your marketing strategy? Wish to equip your business with Sendfinite digital solutions? Complete the form and we will get back to you very quickly.